YOUR WORK SPEAKS FOR ITSELF. YOUR BRAND SHOULD TOO.
web design and branding for hair salons and stylists
At ASH Digital Atelier, we design bespoke websites and brand identities for independent beauty professionals that attract targeted clientele and convert into bookings.
why ash is different
PRETTY WEBSITES ARE EVERYWHERE. DESIGNS THAT ACTUALLY BOOK CLIENTS ARE RARE.
why
01
built by a stylist
Most designers research your industry. I live it. Every decision is made with the eyes of a working stylist and the skills of a brand strategist. That’s not a detail, it’s the whole concept.
02
strategy before design
Before a single color is chosen or a font is pulled, we get clear on who your dream client is, what they need to hear, and how your brand can say it — so the final product works as hard as you do.
03
integrated SEO and aeo
A beautiful website no one can find is a missed opportunity. Every build includes the keyword strategy, page structure, and metadata that puts you in front of the right people.
This could be you.
REAL BRANDS. REAL STYLISTS. REAL RESULTS.
Let’s build the online presence your work deserves.
what we offer
SEO/AEO SEARCHABILITY
On-page optimization, keyword strategy, and technical SEO that connects you with clients searching for exactly what you offer — on Google and AI-powered search tools.
MARKETING STRATEGY
Know your client, speak their language, book more of them. Dream client strategy sessions zero in on your target market, their biggest frustrations, and the exact messaging that turns browsers into loyal, long-term clients.
BRAND IDENTITY
A cohesive logo suite, color palette and brand guidelines that establish credibility, attract your ideal client, and set you apart from every other stylist in your market.
TARGETED WEB DESIGN
A bespoke Squarespace website designed with purpose — targeted to your dream client through strategic keywords and conversion-focused design that turns visitors into bookings.
three tailored packages.
one goal — a brand that books.
WE’RE READY TO WORK WITH YOU
Brand identity and websites for independent beauty artists who are done being their own best-kept secret.
It’s time to market to the 72% of clients that search for service providers on Google.
Meet the Founder
Hi! I’m Allison. I started ASH Digital Atelier with one goal in mind — to help other beauty industry professionals grow their clientele through web design and branding.
As an industry professional myself, with years of working behind the chair as a stylist, I know the struggle of building a clientele from scratch and realizing your talent alone isn’t enough to keep your chair full. That’s exactly why I built ASH — because independent beauty artists deserve a brand and online presence that helps fill their chair. I specialize in brand identity, website design, and search and AI optimization that is exclusively built for stylists, estheticians, nail techs and other beauty space artists.
I’ve dedicated my time outside of the salon to learning how to effectively market stylists and artists that are ready to stop being their own best kept secret. Every site and brand I build is designed to attract your dream client, make you findable on Google and AI search platforms, and convert visitors into booked appointments.
I’m based in Chicago, but accept beauty pros nationwide remotely. If you’re ready to build a brand that works as hard as you do — I’d love to be the one to build it with you.
Want to learn more? Book a discovery call.
Not sure where to start? A 30-minute discovery call is all it takes to find out what your brand needs — and whether ASH is the right fit to build it.