bespoke beauty industry web design and branding
YOUR WORK SPEAKS FOR ITSELF. YOUR BRAND SHOULD TOO.
At ASH Digital Atelier, we design bespoke websites and brand identities for independent beauty professionals that attract targeted clientele and converts into bookings.
Most beauty pros rely on Instagram alone, but it can’t tell your whole story. Your website moves you from “local stylist” to established artist. It showcases your brand, your experience and your expertise.
I also work in the industry. I know what it’s like the be behind the chair and in the client’s seat. This isn’t generic web design - it’s beauty-industry branding crafted from the inside.
Your craft is art. Your website should be too.
Meet the Founder
Hi! I’m Allison. I started ASH Digital Atelier with one goal in mind — to help other beauty industry professionals grow their clientele through web design and branding.
As an industry professional myself, with years of working behind the chair as a stylist, I know the struggle of building a clientele from scratch and realizing your talent alone isn’t enough to keep your chair full. That’s exactly why I built ASH — because independent beauty artists deserve a brand and online presence that helps fill their chair. I specialize in brand identity, website design, and search and AI optimization that is exclusively built for stylists, estheticians, nail techs and other beauty space artists.
I’ve dedicated my time outside of the salon to learning how to effectively market stylists and artists that are ready to stop being their own best kept secret. Every site and brand I build is designed to attract your dream client, make you findable on Google and AI search platforms, and convert visitors into booked appointments.
I’m based in Chicago, but accept beauty pros nationwide remotely. If you’re ready to build a brand that works as hard as you do — I’d love to be the one to build it with you.
WE’RE READY TO WORK WITH YOU
Brand identity and websites for independent beauty artists who are done being their own best-kept secret.
Your Questions, Answered
-
Three things. We only work with beauty artists — this is not a side niche, it is the entire business. ASH is founded by Allison Smith, a working hair stylist who understands your world from the inside. And we do not just build pretty websites — we build brands with SEO and AI search optimization built in from the start, so your dream clients can find you on Google and in AI search results. Most designers hand you a website and wish you luck. ASH builds you a brand identity that converts.
-
Yes — if it is built with the right strategy. A pretty website alone will not fill your book. What fills your book is a site that reflects the quality of your work, speaks directly to your dream client, loads fast on mobile, is optimized for Google, and makes booking frictionless. That is exactly what every ASH site is built to do. We are not just designing a website — we are building a client acquisition tool.
-
Our packages start at $750 for The Foundation, $1,200 for The Signature, and $2,600 for The Elevated Experience. A 50% deposit is required to secure your start date with the balance due at launch. More information is available on the investment page.
-
It starts with a complimentary 30-minute discovery call. From there you complete our intake questionnaire, we collect your deposit, and we begin. Brand identity comes first — logo, color palette, typography — then we build the website around it. You review, give feedback, we refine, and then we launch. Every project ends with a handoff walkthrough video so you can manage your site with confidence going forward.
-
ASH was founded by Allison Smith, who is still an active hair stylist. That is not a detail — it is the entire foundation of this business. Allison understands the behind the chair experience, the hustle of building a clientele, and what it actually takes to run a beauty business from the inside. ASH was built from the firsthand experience of how overwhelming marketing is while trying to focus on your craft.
-
The Foundation takes 1 to 2 weeks. The Signature takes 3 to 4 weeks. The Elevated Experience takes 4 to 6 weeks. Timelines begin once we have your completed questionnaire, deposit, and assets. The fastest projects are the ones where clients are responsive and prepared — we will tell you exactly what we need and when.
-
That is completely normal and one of the most common things we hear. You do not need to have it figured out before we start — that is our job. We do recommend the Signature Package or above for this scenario, so we can fully delve into your brand identity together. Our intake questionnaire and discovery process are designed to draw out what you respond to, what you want to attract, and what feels like you. On top of that, dream client branding sessions are available as add-ons to packages so we can clearly align your brand messaging and attract your dream clientele.
-
We use Squarespace to build websites, but each site is crafted custom for you - no generic templates here. Branding, typography and color palettes are customized within Canva.
-
If you’ve made it this far — you’re probably feeling ready for a refresh. We can expand upon, refine and elevate what you may have already, but each ASH website and brand identity is fully customized to create a cohesive digital presence.
Want to learn more? Book a discovery call.
Discovery calls are a complimentary 30-minute session to discuss your business goals and explore if ASH is a good fit for your brand. No pressure, and no strings attached.
