transform your website and boost bookings

As industry professionals, we understand the demands of the beauty business. As web designers, we understand the importance of building a a cohesive online presence that converts browsers to bookings.

ASH is centered around creating digital brands for salons and suite owners within the beauty realm. That’s where our industry experience intersects with our design expertise, SEO knowledge and understanding of booking software.

From transforming existing websites into a landing page that converts viewers into bookings, or creating a new brand identity, color story and functional SEO-optimized website, we can create a custom proposal that fit’s your unique needs.

Inquire below for a complimentary discovery call. No strings attached.

Black and white photo of a young woman with long hair, wearing a blazer, sitting at a round table with a laptop, looking down at a laptop in front of her.
Two black salon shampoo stations with reclining chairs and washbasins against a plain concrete wall.
Top view of a workspace with a laptop, a mug of coffee, a sheet of lined paper, two pens, and crumpled pieces of paper on a light-colored wooden surface.
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what we offer

ASH Digital Atelier builds the online presence your work deserves. Designed specifically for independent beauty artists.

SEO/AEO SEARCHABILITY

On-page optimization, keyword strategy, and technical SEO that connects you with clients searching for exactly what you offer — on Google and AI-powered search tools.

MOBILE OPTIMIZATION

A fully responsive site optimized for mobile — because most clients are discovering, vetting, and booking their stylist directly from their phone. Every potential client has a seamless experience from the moment they land on your page to the moment they book.

BRAND IDENTITY

A cohesive logo suite, color palette and brand guidelines that establish credibility, attract your ideal client, and set you apart from every other stylist in your market.

TARGETED WEB DESIGN

A bespoke Squarespace website designed with purpose — targeted to your dream client through strategic keywords and conversion-focused design that turns visitors into bookings.

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Meet Allison,

Founder of ASH Digital Atelier, Allison Smith, sitting on a sofa working on a laptop. She is a hairstylist that founded ASH as a solution to the marketing, branding, and web design gap often seen for independent beauty artists.

an industry insider that knows your business wants and needs

From working behind the chair in a salon, Allison experienced first-hand the struggle of trying to run a business while still prioritizing client experience.

“There’s just too much to juggle. For salon owners working behind the chair to independent suite owners - it’s too much to do it all. You can’t possibly balance your craft and the administrative tasks of keeping a business alive online.”

That’s where the idea for ASH Digital Atelier sparked for her. Starting with making over the online presence of her home salon, she slowly started to realize she could help other artists like she did for her boss.

Our mission at ASH is to help artists and salon owners have an approachable platform to help build their online brand. Whether looking for a brand makeover, or just to refresh and modernize your existing website - we’re here to help.

We understand the demands of working behind the chair, and what your clients are searching for. We design websites and brands that reflect your craft, so clients recognize your talent and book with confidence.

Your Questions, Answered

  • Three things. We only work with beauty artists — this is not a side niche, it is the entire business. ASH is founded by Allison Smith, a working hair stylist who understands your world from the inside. And we do not just build pretty websites — we build brands with SEO and AI search optimization built in from the start, so your dream clients can find you on Google and in AI search results. Most designers hand you a website and wish you luck. ASH builds you a brand identity that converts.

  • Yes — if it is built with the right strategy. A pretty website alone will not fill your book. What fills your book is a site that reflects the quality of your work, speaks directly to your dream client, loads fast on mobile, is optimized for Google, and makes booking frictionless. That is exactly what every ASH site is built to do. We are not just designing a website — we are building a client acquisition tool.

  • Our packages start at $750 for The Foundation, $1,200 for The Signature, and $2,600 for The Elevated Experience. A 50% deposit is required to secure your start date with the balance due at launch. More information is available on the investment page.

  • The Foundation is for artists who need a polished presence fast — light brand direction and a 1 to 3 page website starting at $750. The Signature is our most popular package — full brand identity, 4 to 6 page website, SEO setup, and booking flow optimization starting at $1,200. The Elevated Experience builds on the Signature with in-depth brand strategy, a 6 to 8 page website, advanced SEO, and launch support starting at $2,600. Not sure which is right for you? Book a discovery call and we will figure it out together.

  • It starts with a complimentary 30-minute discovery call. From there you complete our intake questionnaire, we collect your deposit, and we begin. Brand identity comes first — logo, color palette, typography — then we build the website around it. You review, give feedback, we refine, and then we launch. Every project ends with a handoff walkthrough video so you can manage your site with confidence going forward.

  • ASH was founded by Allison Smith, who is still an active hair stylist. That is not a detail — it is the entire foundation of this business. Allison understands the behind the chair experience, the hustle of building a clientele, and what it actually takes to run a beauty business from the inside. ASH was built from the firsthand experience of how overwhelming marketing is while trying to focus on your craft.

  • The Foundation takes 1 to 2 weeks. The Signature takes 3 to 4 weeks. The Elevated Experience takes 4 to 6 weeks. Timelines begin once we have your completed questionnaire, deposit, and assets. The fastest projects are the ones where clients are responsive and prepared — we will tell you exactly what we need and when.

  • We hear this more than you would think. The most common frustrations are designers who disappear mid-project, deliver something generic that looks nothing like you, or hand over a site you cannot manage. ASH works differently. Our process has clear timelines and deliverables at every stage. We specialize only in beauty artists so nothing feels generic. And every project ends with a handoff video so you are never left confused. We are not the right fit for everyone — but we are always honest about that upfront.

  • Yes. We are based in Chicago and love working with local artists, but our entire process is remote-friendly. We work with independent beauty artists across the country and deliver the same level of strategy and design regardless of location.

  • That is completely normal and one of the most common things we hear. You do not need to have it figured out before we start — that is our job. We do recommend the Signature Package or above for this scenario, so we can fully delve into your brand identity together. Our intake questionnaire and discovery process are designed to draw out what you respond to, what you want to attract, and what feels like you. On top of that, dream client branding sessions are available as add-ons to packages so we can clearly align your brand messaging and attract your dream clientele.

  • We use Squarespace to build websites, but each site is crafted custom for you - no generic templates here. Branding, typography and color palettes are customized within Canva.

  • If you’ve made it this far — you’re probably feeling ready for a refresh. We can expand upon, refine and elevate what you may have already, but each ASH website and brand identity is fully customized to create a cohesive digital presence.